https://insightsolutionsgroups.com/isg_blog Field notes on channel attribution and partner-sourced pipeline. How to prove the number your board sees, then scale the program behind it. en-us Thu, 01 Oct 2026 04:00:38 GMT 2026-10-01T04:00:38Z en-us https://insightsolutionsgroups.com/isg_blog/sourced-vs-influenced-the-one-word-that-inflates-every-channel-number <p>Your board deck says partners sourced 40 percent of pipeline. Ask three people in the room what "sourced" means and you will get three answers.</p> <p>Your board deck says partners sourced 40 percent of pipeline. Ask three people in the room what "sourced" means and you will get three answers.</p> <img src="https://track-na2.hubspot.com/__ptq.gif?a=47021981&amp;k=14&amp;r=https%3A%2F%2Finsightsolutionsgroups.com%2Fisg_blog%2Fsourced-vs-influenced-the-one-word-that-inflates-every-channel-number&amp;bu=https%253A%252F%252Finsightsolutionsgroups.com%252Fisg_blog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Thu, 01 Oct 2026 04:00:38 GMT cswan@insightsolutionsgroups.com (Insight Solutions Group Blog) https://insightsolutionsgroups.com/isg_blog/sourced-vs-influenced-the-one-word-that-inflates-every-channel-number 2026-10-01T04:00:38Z https://insightsolutionsgroups.com/isg_blog/your-partner-sourced-pipeline-number-cannot-survive-four-questions <div class="hs-featured-image-wrapper"> <a href="https://insightsolutionsgroups.com/isg_blog/your-partner-sourced-pipeline-number-cannot-survive-four-questions" title="" class="hs-featured-image-link"> <img src="https://insightsolutionsgroups.com/hubfs/AI-Generated%20Media/Images/Diverse%20Team%20Discussing%20Pipeline%20Metrics%20At%20Modern%20Office%20Meeting.png" alt="Your partner-sourced pipeline number cannot survive four questions" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Ask a VP of Channel what share of pipeline is partner-sourced and the answer comes back fast. Forty percent. Thirty-five. Whatever has been sitting in the board deck since last spring. Ask them to prove it, and the number starts to move.</p> <div class="hs-featured-image-wrapper"> <a href="https://insightsolutionsgroups.com/isg_blog/your-partner-sourced-pipeline-number-cannot-survive-four-questions" title="" class="hs-featured-image-link"> <img src="https://insightsolutionsgroups.com/hubfs/AI-Generated%20Media/Images/Diverse%20Team%20Discussing%20Pipeline%20Metrics%20At%20Modern%20Office%20Meeting.png" alt="Your partner-sourced pipeline number cannot survive four questions" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Ask a VP of Channel what share of pipeline is partner-sourced and the answer comes back fast. Forty percent. Thirty-five. Whatever has been sitting in the board deck since last spring. Ask them to prove it, and the number starts to move.</p> <img src="https://track-na2.hubspot.com/__ptq.gif?a=47021981&amp;k=14&amp;r=https%3A%2F%2Finsightsolutionsgroups.com%2Fisg_blog%2Fyour-partner-sourced-pipeline-number-cannot-survive-four-questions&amp;bu=https%253A%252F%252Finsightsolutionsgroups.com%252Fisg_blog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Tue, 29 Sep 2026 12:15:00 GMT cswan@insightsolutionsgroups.com (Christopher Swan) https://insightsolutionsgroups.com/isg_blog/your-partner-sourced-pipeline-number-cannot-survive-four-questions 2026-09-29T12:15:00Z