Insight Solutions Group is a fractional channel operations practice. We make partner-sourced revenue provable, so your channel program can defend the number that decides its budget.
You are in the QBR. Someone asks what percentage of last quarter's pipeline came from partners. You give a number, and you privately know it would not survive a hard look. That is not a discipline problem. It is a system that was never built.
Partner-sourced and partner-influenced run together. Some deals a partner clearly originated. Others they touched once. The line gets drawn by feel.
The instinct is to recruit more partners. More logos, more activity, a bigger top line. But a program you cannot measure only gets harder to defend as it grows.
That one number decides whether your program gets more budget next year or gets questioned. It is the metric you have the least infrastructure to stand behind.
Before any engagement, get a clear read on how defensible your partner-sourced number is today. A fixed-fee diagnostic, back in about a week, and the fee comes off the top if you go further.
We read your pipeline data through an attribution lens and hand you a short, direct report: where your number is soft, and exactly what would make it defensible.
The path: Free scorecard to see where you stand, Audit to prove it, Foundation Build to fix it, Operator Retainer to keep it sharp.
Not ready to talk yet? Take the free 5-minute scorecard first.
If the audit shows the number needs work, these are the two engagements that fix it and keep it fixed. Start with either one, with or without the audit first.
The proof phase. We diagnose the current motion, build the measurement into your stack, and hand you a partner-sourced number your board can trust.
The operating layer. Senior channel judgment on call, the measurement kept current, and reporting that is ready before anyone asks for it.
The build does the measuring. The advisory does the judgment. You get both from someone who has run the motion, not a tool you have to figure out alone.
Audit the current channel motion, the partner mix, and the state of the data behind your pipeline.
Stand up the attribution model and partner scorecards inside the stack you already run.
Produce the partner-sourced number, sourced and influenced drawn cleanly, ready for the board.
Advise on partners, deals, and reporting so the program compounds instead of drifting.
On one program, we took partner-sourced pipeline to 88% of the total. The lever was not recruiting more partners. It was finally being able to see the ones already producing, and proving it in a way the board could not argue with. That is the same work this practice does for you.
This is for the channel leader who owns a real program and needs to prove it, not for a company still deciding whether to build one.
A SaaS company between $8M and $30M in revenue.
A partner program that already drives real pipeline.
A VP or Director who owns channel and carries a number.
No dedicated channel operations headcount behind them.
Selling through or alongside partners, with data in a CRM.
Board pressure to prove what the channel actually produces.
Below $8M, or no partner program yet? Channel may not be the right investment for you today. If that is where you are, I will tell you plainly and point you at what to do first.
I have spent more than 25 years building and running channel and partner programs in payroll, HR, and workforce management. Co-sell motions, partner enablement, attribution, the reporting that holds up in front of a board. The 88% partner-sourced number is mine. I built it.
Most channel advice comes from people who have studied the motion. This comes from someone who has run it, at scale, and can stand up the same measurement inside your program. The tools do the counting. I bring the judgment that turns a number into a decision.
A channel operations hire runs north of $120,000 and takes months to find, and the seat sits empty while you search. You get senior judgment and the working measurement in weeks instead, at about half the cost, and you own the build. When you are ready for a full-time hire, I hand it off clean.
Partner tools are inputs, not answers. Attribution is a set of decisions about what counts as sourced, how credit is assigned, and how it is reported, and then the judgment to act on it. I make the tools you already have produce a number you can defend, and I help you use it.
The Foundation Build runs about three weeks. At the end you have a board-ready partner-sourced pipeline number, the attribution behind it, and a 90-day plan to make the motion repeatable.
Yes. The measurement is built into the CRM and tools you already run, so nothing new to buy and nothing to rip out. You keep everything at the end of the engagement.
Then this probably is not the right time for it, and I will say so. Channel becomes worth instrumenting once it is a real motion. If you are earlier than that, I am happy to point you at what to build first.
If proving your partner-sourced number is the thing you dread before every QBR, let's fix it. Book a working session and we will look at where your channel stands today.